In our society, the words “rich” and “poor” have dual meanings. On one hand, someone is “rich” when they have a lot of money, and someone is “poor” when they don’t.

But we also think people are “rich” when they have wisdom and strong friendships. In the same way, someone is “poor” when they neglect what’s truly important in life.

I think the Mastercard “Priceless” commercials are so successful because they pick up on this dual meaning of the word “rich.”

I remember one of them where a frizzy-haired girl is eating cereal. The narrator talks about how her parents can use Mastercard to buy books (for $30) and shoes (for $26) and a globe (for $18) to help her learn and be successful in life.

Then she lifts up her cereal bowl to take a drink and dumps it all over herself. Then the narrator says something like, ‘The joy of living each day to the fullest? Priceless. But for everything else there’s Mastercard.’

The underlying message is that, although money can help you buy some things, the most important things in life are priceless.

In a similar way, when it comes to your faith, “rich” and “poor” are re-defined. Jesus says we should store up “treasures in heaven.” And in 1 Timothy 6:18, Paul writes about being “rich in good deeds.”

That’s the kind of wealth to shoot for.

Because of the richness of Christ, you have an inexhaustible warehouse of wealth inside of you. A treasure chest without a bottom. And you can spend your days giving it away.

Giving away your talent to build up the kingdom.
Giving away words of kindness and truth and wisdom.
Giving away patience whenever it is needed.
Giving away prayers for the hurting.
Giving away time for that person who needs a friend.

That’s someone who is rich. Rich in good deeds.

I can only imagine God looking upon people like that—upon people like you—and describing what your contribution to the world is like…


By Matthew Ruttan

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